Your pitch needs a trim.

If you’ve ever sent me a media pitch to review, you’ve seen these words: cut it in half.
It might be surprising coming from me, the person who couldn’t make a long story short if her life depended on it, but when it comes to pitches I’m all about making the biggest impact with the fewest words.
The next time you’re ready to shoot off an email to one of your media contacts, consider these tips to keep your pitch lean and mean:

Keep it short, but pack a punch.
No, that’s not a shout out for my fellow 5’4′ ladies. O.K., maybe it is.

Media have hundreds of email that flood their inboxes daily. If the first few sentences of your pitch don’t compel them to keep reading or move to action (send a TV crew to your event, consider an interview, etc.), you need to scrap your pitch and start over.

Put your self in their shoes.
Think: Why should they care? What does it offer their audience? For example, if you’re pitching a TV news producer or assignment desk, your pitch needs to be visual, relevant for their audience and, if it’s on location, worth their time and resources to send a news crew out. For TV: always sell your visuals (there will be children, elected officials, furry kittens, celebrities, shiny disco balls . . . be specific).

Edit. Then edit again.
It’s amazing how much fat you can trim by taking second/third look at your pitch. If it’s not 100% critical for media to know right then, send more info later after you already have them hooked. If you overload it with more detail than absolutely necessary to spark their interest, you’ll lose them on your second paragraph (in your way-too-wordy six paragraph pitch).

Tip: Read it out loud. If the person you’re pitching won’t know what’s happening and why they should care in the first minute: edit.

like, follow, mail
Facebook Twitter Email


  1. Wfkyhm says:

    buy cialis without a prescription – generic cialis pills cialis daily 5 mg

  2. Flnatu says:

    buy sildenafil us online – sildenafil generic india viagra online ordering

  3. Ojamgu says:

    tadalafil 12mg – cialis without prescription tadalafil in india

  4. Gtbggk says:

    ivermectin tablet price – ivermectin pills human buy ivermectin stromectol

  5. Lkxfbp says:

    caesars casino online – casino gambling online casino real money no deposit

  6. Bphgos says:

    best pills for ed – cheap ed pills best pills for ed

  7. Mtkjlx says:

    can you buy prednisone over the counter in usa – sterapred ds prednisone 54092

  8. Paabyw says:

    genuine viagra best price – viagra online usa sildenafil tabs 50mg

  9. Jexhbq says:

    pharmacy mall – Cialis use cialis india

  10. Loktkb says:

    ivermectin generic name – ivermectin purchase buy ivermectin

  11. Qccxpe says:

    cheapest ed pills online – drug medication buy ed pills

  12. Owrvxe says:

    albuterol sulfate – ventolin cost australia albuterol sulfate

  13. Tgxdes says:

    cytotec where to buy uk – cytotec 200mcg tab buy cytotec mexico

  14. Neeixi says:

    how much is doxycycline cost – doxycycline cheapest uk doxycycline 100mg capsules price in india

  15. Djtzad says:

    neurontin medicine – synthroid 112 mcg cost synthroid 50 mcg coupon

  16. Abfqug says:

    where can i get female viagra uk – cost for viagra prescription

  17. Xahzwa says:

    tadalafil 20mg price – cialis chew or swallow where can i buy over the counter tadalafil 20mg

  18. Oteldk says:

    vardenafil online canadian pharmacy – buy vardenafil in canada vardenafil generic

  19. Nqhvbx says:

    ivermectin 4000 mcg – ivermectin order online ivermectin cost australia

  20. Yuqatz says:

    buy prednisone online uk – prednisone 20 mg in india prednisone 40 mg tablet

  21. Scnnco says:

    accutane cost australia – cheapest generic accutane accutane cost in canada

  22. Ehagag says:

    walmart price for amoxicillin – amoxicillin 500mg capsules buying amoxicillin over the counter

  23. Xyqfeo says:

    medicine medrol – methylprednisolone 4mg price in usa lyrica online pharmacy

  24. Ndmttg says:

    pay for dissertation – buy an essay cheap buy an assignment

  25. Sixbyz says:

    online pharmacy uk viagra – Get viagra fast cheapest viagra

  26. Yafggq says:

    cialis generic buy online – Real cialis for sale cialis 75 mg

  27. Uybjwk says:

    ivermectin 6mg online – ivermectin uk buy stromectol online

  28. Tqdwkf says:

    generic prednisone 40mg – prednisone 80 mg daily prednisone 20mg tab price

  29. Mwfkbo says:

    purchase lasix – lasix medication generic furosemide over the counter

  30. Bfgics says:

    ventolin purchase – ventolin generic brand ventolin cost australia

  31. Tjdoey says:

    how to get cytotec – cytotec 100 mcg tablet cytotec 200 mg buy online

  32. Jjrwaz says:

    doxycycline 500mg price in india – doxycycline compare prices prednisolone 25mg tablet

  33. Raubvp says:

    ivermectin 3 mg tabs – ivermectin for humans ivermectin without a doctor prescription

  34. Cdwmqp says:

    ivermectin 3 mg tablet dosage – ivermectin lotion cost ivermectin tablets

  35. Dfuqsn says:

    canada sildenafil – sildenafil online generic sildenafil canada

  36. Ypwxpo says:

    generic tadalafil 20mg – site buy tadalafil online

  37. Kdxurw says:

    accutane cream over the counter – how to get accutane in canada accutane uk for sale

Speak Your Mind


Animated Social Media Icons Powered by Acurax Wordpress Development Company